Privacy Policy

Effective Date: 08/1/2025

Valhalla Defense Group (“Valhalla Defense Group,” “Company,” “we,” “us,” or “our”) operates the website located at valhalladefensegroup.com (the “Website”) and provides firearms training and related services.

This Privacy Policy describes how we collect, use, store, disclose, and protect personal information obtained through the Website and in connection with our services.

1. Scope of This Policy

This Privacy Policy applies to personal information collected:

• Through the Website

• Through course registration, scheduling, or payment systems

• Through communications with Valhalla Defense Group

This Policy does not apply to third-party websites, platforms, or services linked to or integrated with the Website.

2. Information We Collect

2.1 Information Provided by You

We may collect personal information voluntarily provided by you, including but not limited to:

• Full legal name

• Email address

• Telephone number

• Billing and payment information

• Training registration and attendance records

• Eligibility, identification, or certification information required for specific courses

Failure to provide required information may result in inability to participate in certain training programs.

2.2 Automatically Collected Information

When you access the Website, we may automatically collect:

• Internet Protocol (IP) address

• Browser type and version

• Device identifiers and operating system

• Pages accessed, timestamps, and referring URLs

This information is used for security, diagnostics, analytics, and system administration.

3. Use of Information

Valhalla Defense Group uses collected information for legitimate business and legal purposes, including:

• Administering firearms training programs

• Processing payments and registrations

• Communicating regarding scheduling, certifications, or policy changes

• Verifying eligibility and compliance requirements

• Maintaining records required by law or accreditation standards

• Operating, securing, and improving the Website

• Preventing fraud, misuse, or unauthorized access

We do not sell personal information.

4. Firearms Training and Regulatory Compliance

Certain services require collection and retention of information necessary to comply with federal, state, or local firearms laws, safety standards, or training accreditation requirements.

Such information:

• Is collected only when required

• Is used solely for lawful training and compliance purposes

• May be retained for legally mandated periods

• May be disclosed to regulatory or law enforcement authorities when required by law

5. Disclosure of Information

We may disclose personal information under the following circumstances:

• To service providers performing functions on our behalf (e.g., payment processing, scheduling systems)

• To comply with applicable laws, regulations, subpoenas, or lawful government requests

• To protect the rights, property, safety, or legal interests of Valhalla Defense Group or others

• In connection with a corporate transaction, merger, asset sale, or restructuring

Service providers are contractually required to use information only as necessary to perform authorized services.

6. Cookies and Tracking Technologies

The Website may use cookies or similar technologies for operational and analytical purposes. You may restrict cookies through browser settings; however, doing so may limit Website functionality.

7. Data Security and Retention

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.

Personal information is retained only for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law.

8. Individual Rights

Subject to applicable law, individuals may request:

• Access to personal information maintained by Valhalla Defense Group

• Correction of inaccurate information

• Deletion of personal information, where legally permissible

Requests may be denied where retention is required for legal, regulatory, or safety purposes.

9. Children’s Privacy

The Website and services are intended solely for individuals eighteen (18) years of age or older. Valhalla Defense Group does not knowingly collect personal information from minors.

10. Changes to This Policy

Valhalla Defense Group reserves the right to modify this Privacy Policy at any time. Changes become effective upon posting to the Website. Continued use of the Website or services constitutes acceptance of the revised Policy.

11. Contact Information

Questions regarding this Privacy Policy or data practices should be directed to:

Valhalla Defense Group
Email: cjones@valhalladefensegroup.com
Phone: (407) 257-1613

What to include in the Privacy Policy